Concepts and designs for the business activities of the GfZK are created by artists. In each case the artists’ role amounts to more than satisfying a prescribed task: functions and target groups are placed at their disposal, redefined, broadened or in some cases displaced. The result is that economic questions become part of the project and part of the conceptual approach. This allows one to act in a way that is neither subjugated to economical necessities and forces nor separates these from the creation of art, but which rather explores these in a practical way.
Jun Yang’s hotel room is named Paris Syndrome, opened in december 2010. In 2012 Christine Hill converted the second half of the studio building into the Hotelapartment Hotel Volksboutique.